SEO for Beginners

What is SEO
SEO stands for Search Engine Optimisation. It is the process of getting traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines. SEO refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, and Microsoft).

SEO can be divided into two main areas:
  •         Off-Page SEO (work that takes place separate from the website)
  •          On-Page SEO (Website changes to make the website rank better).

SEO
Search Engine Optimization


What SEO is not
SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM). SEO is not ranking #1 for your company's name. If you are reading this articles, you probably know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default.

Who uses SEO

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.


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